By: Bill Clark | Senior Director, Ashar Group

Longevity Series - Blog #2 (2-minute read)

The Key to Living Longer

Experts agree that VO2 max and muscular strength are the keys to longevity. It’s never too late to get started, but the benefits can be greater if you start the right training program during your prime working years. The more I study the secrets of longevity, the more confused I become. I’ve come to realize that you have to look for common themes and then try something to see if it works for you. I’m age 74 and trying to turn back the clock physiologically and end up living longer and healthier. I’ve always been involved in athletic endeavors, but I realize now that what I have been doing is not enough.

Reference the Experts

For the time being, I’m an enthusiastic fan of Peter Attia, a medical doctor who wrote the book OUTLIVE- The Science and Art of Longevity. Some of his material is very in-depth, and there are some YouTube spots that are very short and informative. It’s not a bad place to start your journey to live longer and healthier by listening to this short conversation, VO₂ Max and Muscular Strength: The Keys to Longevity, from the  Tim Ferris show.  You could bury yourself in YouTube videos and podcasts by Peter Attia and other “experts” on longevity.

Why This is Important to Me

For me, this whole journey is going to take me longer than I thought, but it’s worth it. I just started this Longevity Insights blog series, and I’m not even sure where I’m going with it yet, so you’ll have to be patient with me. I know that my main objective is to help people at all stages in life find information that will make their lives better and more fulfilling. It’s meant to apply to people of all ages and physical abilities and to financial professionals, their clients, and centers of influence. My next post will be on “Why we fall as we age”. If you are age 50 or older, you better “step up” right now (no pun intended, as you will see in the next blog). If you are younger, it pays huge dividends to incorporate the right training into your schedule now. The key to living a long and healthy life starts when we are too busy working and raising a family to give it the attention it deserves. The cost may be too high for you to ignore it. Stay tuned.

Ashar Group is a nationally licensed life settlement firm representing the best interests of policy owners by creating a competitive policy auction to deliver the best value to the seller. Ashar Group does not sell life insurance, manage assets, or purchase policies. We are an independent resource for fiduciary advisors and their clients specializing in life insurance valuation for planning purposes. Contact us today.

Advisors ask their compliance departments, “How can I tell my clients that I provide comprehensive and holistic financial planning yet not disclose the life settlement option when appropriate?” With an aging population, many clients prefer to receive a buyout of their existing life insurance for an amount that is higher than their cash surrender value, providing liquidity for investments and other retirement needs.

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Success Stories

Longevity Series - Blog #1 (4-minute read)

A personal story from Ashar Group’s Senior Director, Bill Clark.

This is personal. If you’re not paying attention to clients like me, you’re missing out on a huge growing segment of the financial planning arena driven by baby boomers. At my age (74), I’m on the leading edge of the boomers.

In September of last year, I broke my back when took a Superman flight over the handlebars of my mountain bike. I knew immediately this was different than my previous accidents where I was sidelined for several weeks because of torn muscles and ligaments in my shoulders. This time, I couldn’t walk for a while and my thumb and two fingers on my right hand were numb. This one really scared me.

Rethinking my health and financial future

This kind of accident can easily take you out of the game if you’re over age 70. Over the next several weeks, I lost significant muscle mass in my legs. I started physical therapy and sold my mountain bike and bought a recumbent trike with a motor assist so that I could stay active and keep up with my wife on paved trails. Until recently, I found it impossible to get up off the floor without assistance. I’m fortunate to be married to a health nut that still rocks her mountain bike at age 65. I was healthy before the accident and determined to get even healthier now with her help and the example she sets. Peter Attia, author of the New York Times #1 Best Seller “Outlive” is now one of my health mentors. His video is a real eye opener. Be sure to click on the pdf link below the video. This morning, my Garmin watch told me that my fitness age is now down to 71.5 years and my VO-2 max is increasing. I’m shooting for a fitness age of 67 within the next year.

I work in the life settlement market where 87% of settled policies are on insureds age 70-100+ (Source: Ashar Group). Clearly, this is a market that gives the advantage to retirement age clients. Many of these insureds have shortened life expectancies due to health issues or increased longevity. Health arbitrage is a key factor influencing the value of a policy in the settlement market. I own a 20-year convertible term policy that is reaching the end of its term shortly. You can bet on the fact that I’m going to check to see if it has any value on the secondary market before my term period ends. Secretly, I hope that it doesn’t have any value because my life expectancy will be too long. God willing, I hope to be a centenarian in good health and enjoying life to its fullest.

It’s a good practice to make sure your client never surrenders a life insurance policy without first checking for life settlement value.

The focus of my financial planning has now switched to maintaining a healthy and active lifestyle until the angels come calling. Joseph F. Coughlin, founder of the MIT AgeLab and author of the #1 New York Times bestseller The Longevity Economy, provides the insight business leaders and financial planners need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.

“Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.”

BTW, I recently purchased an all-road bike and got back on two wheels, but not on mountain bike trails. It works a whole new set of leg muscles, and nine months after my accident I was able to get off the floor this morning using only my legs. I thought I might never see that again. Pay heed to the financial needs of “boomers” who are bound and determined to live longer and stay healthy and active. Because of increasing longevity, they need to reset their financial planning horizon with your help. Gotta go now. Amazon just delivered a new piece of fitness equipment to my doorstep.

Bill joined Ashar Group in 2006. He has been instrumental in helping financial professionals understand longevity planning to better serve their clients.

Ashar Group is a nationally licensed life settlement firm representing the best interests of policy owners by creating a competitive policy auction to deliver the best value to the seller. Ashar Group does not sell life insurance, management assets, or purchase policies. We are an independent resource for fiduciary advisors and their clients specializing in life insurance valuation for planning purposes. Contact us today.

Senior life insurance policy owners are rapidly lapsing or surrendering their policies for minimal value causing them to throw away decades of premiums.


Average life expectancy in the US took a drastic 1-year plunge during the first half of 2020 due to Covid-19. Historically, overall life expectancy has dropped only 3 times since 1860 attributable to the Civil War, the First World War, and the Spanish Flu epidemic. According to the CDC, heart disease and cancer have long been the leading causes of death in the United States and still hold the top 2 spots with 659,041 and 599,601 deaths respectively in 2020. Covid-19 is threatening to eclipse both of those numbers.


What is a life settlement?

A life settlement is the sale of an existing life insurance policy to an institutional buyer for an amount greater than the cash surrender value and less than the death benefit. A life settlement provides a lucrative alternative to lapsing or surrendering the policy.


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