Our Values

def: (ash-er) “do what is right and you will be blessed”

The values that form the foundation of our firm were taught at our dinner table as kids. They’re the same ethics we teach our families today and are an active ingredient within every decision, every relationship, every action. Most people call it the “Golden Rule.”

Entrepreneurial Approach
We started with a few like-minded friends to build a boutique life settlement firm with family values. We’re proud to have grown into a long-term relationship-driven company with a national presence.
We've built a brand name that matters in our industry and the reason is simple: we always act with honor and refuse to adjust our expectations for ourselves or for others.
Unwavering Ethics
We don't shirk effort or take short cuts. We treat the client like we’d want our family cared for. The professionals we serve and the clients they protect rely on us to take every measure to do it right, and that’s our promise.
We Set the Bar
There’s power in striving to be the very best at what we do. A pride, a confidence, and a boldness about our work comes through in how we operate and it's infectious.

Our Mission

Our mission is to provide the most thorough, trusted, and transparent life insurance valuation and life settlement solutions available, so clients get what they deserve – to be treated with dignity and have clarity in the work we do.

Organizations We Proudly Support

Crohn's & Colitis Foundation

Crohn’s & Colitis Foundation

Sometimes a cause chooses you. The Crohn’s & Colitis Foundation receives a portion of Ashar’s proceeds in support of the millions of people impacted by these diseases – including several members of the Ashar family.

Donate Today
Superman HPV Logo


At 44 years of age, Ashar Group President Jason T. Mendelsohn was diagnosed with Stage IV HPV throat cancer. With his wife and three children, he was determined to survive. He now dedicates much of his time to educating and supporting others.

Jason's Story
Let Ashar lead the way
Your best possible pathway starts here. Go further today with help from Ashar.
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