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def: (ash-er) “do what is right and you will be blessed”

Who We Serve

Clients Have Questions. We Have Answers.

We provide answers to the questions your clients are asking – “What are my options if I no longer need or want to pay for my policy? What is my policy worth?” Our life insurance valuation options arm you with the information needed to deliver comprehensive planning solutions. If a life settlement is the best path for your client, we will guide you through the process so you can focus on what you do best.

Exchange existing life insurance for cash today.

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Decisions made easy.

Find out if a life settlement is the right path for your clients.

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Policy OwnerS

Should You Keep or Sell Your Life Insurance Policy?

Did you know you can sell a life insurance policy for cash? A life settlement offers a significantly higher value than simply letting an unneeded, unwanted or unaffordable policy lapse. Whether you are a policy owner or a loved one looking for options, the first step is to determine its value. Our sole responsibility is to you – the policy owner. We ensure you get the unbiased information you need to determine the right path and deliver the best possible outcome.

Your life insurance policy is an asset and should be valued.

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Decisions made easy.

Find out if a life settlement is the right path for you.

Get Started

National Partners

Relationships Matter.

You’ve likely spent decades building relationships on a foundation of trust. Ashar deliberately partners with organizations that share similar values of serving clients’ best interests and a dedication to compliance and transparency. This includes honoring the relationships companies have built with their clients and ensuring our actions help protect those relationships.

As a life settlement fiduciary, we represent the policy owner and sit on the same side of the table as financial professionals and the clients you serve.

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Education Made Easy.

Learn more through our library of blogs, articles, and videos.

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Who We Serve

Planning Professionals Policy Owners National Partners

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Our Process

About Us

How We're Different Our Values We Are Ashar

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Knowledge Center

NEWS RESOURCES General FAQs

Contact Keep or Sell?

def: (ash-er) “do what is right and you will be blessed”

Who We Serve

Financial Professionals & Fiduciaries

Clients Have Questions. We Have Answers.

We provide answers to the questions your clients are asking – “What are my options if I no longer need or want to pay for my policy? What is my policy worth?” Our policy valuation options arm you with the information needed to deliver comprehensive planning solutions. If a life settlement is the best path for your client, we will guide you through the process so you can focus on what you do best.

Exchange existing life insurance for cash today.

Learn More

Decisions made easy.

Find out if a life settlement is the right path for your clients.

Get Started

Policy OwnerS

Should You Keep or Sell Your Life Insurance Policy?

Your life insurance policy is an asset and should be valued.

Learn More

Decisions made easy.

Find out if a life settlement is the right path for you.

Get Started

National Partners

Relationships Matter.

Learn More

Education Made Easy.

Learn more through our library of blogs, articles, and videos.

Learn More

Who We Serve

Planning Professionals Policy Owners National Partners

What We Do

Our Process

About Us

How We're Different Our Values We Are Ashar

Success Stories

Knowledge Center

NEWS RESOURCES General FAQs

Contact Keep or Sell?

News

Life Settlements: How Family Offices are Rethinking Life Insurance Reviews

Aug 20, 2025

What would you do if you could free up $600,000 a year and unlock $5 million in hidden value without selling a single traditional asset? That was the question facing a family office managing the estate of an 85-year-old patriarch who had spent a lifetime building a family legacy.

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Get Your Tax Planning Checklist for Existing Life Insurance Policies

Mar 16, 2023

Ashar Group has created a special checklist for tax season that helps you conduct a new and timely discussion that strengthens your current relationships and opens the door to new ones. Most tax practitioners are unaware that existing life insurance policies can provide a value significantly higher than the cash surrender value offered by the issuing insurance carrier.

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News

Life Settlements: How Family Offices are Rethinking Life Insurance Reviews

Get Your Tax Planning Checklist for Existing Life Insurance Policies

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