How We're Different

Avoid an expensive mistake. Partner with a trusted resource.

Founded on the principle of doing what is right, Ashar partners with financial professionals and fiduciaries to ensure their clients have accurate information to make important planning decisions.

  • We represent the best interest of the policy owner, not the policy buyer.
  • Our proprietary auction platform creates competition to ensure the highest offer.
  • We support financial professionals with smarter tools and solutions.

The Ashar Advantage

Through relationships built on a foundation of mutual trust, we choose to provide our expertise to financial professionals and fiduciaries who share our values and are dedicated to protecting the best interests of their clients.

Deliberately Independent
We're nationally licensed with a fiduciary duty to represent the policy owner. We do not sell life insurance, manage assets, nor purchase policies. There are no conflicts of interest with our partners. Our only interest is your best interest.
Enterprise-Level Solutions
Since 2003, we've focused on developing education, training, and industry awareness for thousands of financial professionals, fiduciaries, and families – earning ourselves a reputation as the trusted and complete solutions specialist in the life settlement and life insurance valuation market.
Policy Auction Platform

Our secure proprietary policy auction platform forces competition among the nation's top institutional life settlement buyers – resulting in multiple bids and ultimately the highest possible offer to the policy owner.
In-House Valuation and Longevity Experts
We've built a team of passionate professionals, certified valuation analysts, and in-house longevity experts with the knowledge to perform responsible price discovery designed to determine the best path for each client's planning engagement.


Let Ashar lead the way
Your best possible pathway starts here. Go further today with help from Ashar.
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