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def: (ash-er) “do what is right and you will be blessed”

Who We Serve

Clients Have Questions. We Have Answers.

We provide answers to the questions your clients are asking – “What are my options if I no longer need or want to pay for my policy? What is my policy worth?” Our life insurance valuation options arm you with the information needed to deliver comprehensive planning solutions. If a life settlement is the best path for your client, we will guide you through the process so you can focus on what you do best.

Exchange existing life insurance for cash today.

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Decisions made easy.

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Policy OwnerS

Should You Keep or Sell Your Life Insurance Policy?

Did you know you can sell a life insurance policy for cash? A life settlement offers a significantly higher value than simply letting an unneeded, unwanted or unaffordable policy lapse. Whether you are a policy owner or a loved one looking for options, the first step is to determine its value. Our sole responsibility is to you – the policy owner. We ensure you get the unbiased information you need to determine the right path and deliver the best possible outcome.

Your life insurance policy is an asset and should be valued.

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Decisions made easy.

Find out if a life settlement is the right path for you.

Get Started

National Partners

Relationships Matter.

You’ve likely spent decades building relationships on a foundation of trust. Ashar deliberately partners with organizations that share similar values of serving clients’ best interests and a dedication to compliance and transparency. This includes honoring the relationships companies have built with their clients and ensuring our actions help protect those relationships.

As a life settlement fiduciary, we represent the policy owner and sit on the same side of the table as financial professionals and the clients you serve.

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Planning Professionals Policy Owners National Partners

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NEWS RESOURCES General FAQs

Contact Keep or Sell?

def: (ash-er) “do what is right and you will be blessed”

Who We Serve

Financial Professionals & Fiduciaries

Clients Have Questions. We Have Answers.

We provide answers to the questions your clients are asking – “What are my options if I no longer need or want to pay for my policy? What is my policy worth?” Our policy valuation options arm you with the information needed to deliver comprehensive planning solutions. If a life settlement is the best path for your client, we will guide you through the process so you can focus on what you do best.

Exchange existing life insurance for cash today.

Learn More

Decisions made easy.

Find out if a life settlement is the right path for your clients.

Get Started

Policy OwnerS

Should You Keep or Sell Your Life Insurance Policy?

Your life insurance policy is an asset and should be valued.

Learn More

Decisions made easy.

Find out if a life settlement is the right path for you.

Get Started

National Partners

Relationships Matter.

Learn More

Education Made Easy.

Learn more through our library of blogs, articles, and videos.

Learn More

Who We Serve

Planning Professionals Policy Owners National Partners

What We Do

Our Process

About Us

How We're Different Our Values We Are Ashar

Success Stories

Knowledge Center

NEWS RESOURCES General FAQs

Contact Keep or Sell?

Search Results

The Secondary Market: Seniors Can Leverage Assets for Immediate Liquidity.

Oct 30, 2014

get a secondary opinion® Within the Secondary Market, powerful options exist for seniors to leverage underutilized assets for immediate liquidity in the event of a lifestyle need, caregiving support or pressing financial burden. Life settlements can provide a welcome alternative for seniors who may otherwise abandon their life insurance policies and get nothing in return. […]

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How to Deliver Life-Changing Value with a Life Settlement

Oct 23, 2014

get a secondary opinion® It’s not unusual to hear about a policyholder who abandons or cashes in their life insurance policy without first checking for its fair market value.. If they had appraised their policy, many would have found out that it could have been worth far more in the Secondary Market than what they […]

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