Sell-Side Guidance to Protect Your Clients

3 reasons why top advisors integrate life settlements and life insurance valuation solutions into client conversations:

1. Buyers are defining the value of your clients' life insurance assets

Protect your clients' best interests. Life settlement buyers are investing millions of dollars in national advertising. This has resulted in increased awareness about available solutions, but disintermediates client representation if you're not a part of the conversation.

These advertisers represent the buyer's interests and do not have a fiduciary duty to your client, the policy owner. Their primary goal is to purchase the policy for the least amount possible to protect the return for investors.

These buyers are all on Ashar's Policy Auction platform. Read more below on how a policy auction facilitated by a fiduciary to the seller prevents discounted life settlement offers.

2. Obtain 3-5x (or more) than the cash value and create significant liquidity for planning, products, and services

Don't leave money on the table. The life settlement market is strong. There is increased capital in the market competing for policies, and policy owners are receiving significant amounts over cash value, which they use for other planning, products, and services, resulting in growth for you.

• Retirement Planning and Products
• Long-Term Care and other Healthcare Needs
• Investments/AUM
• Charitable Donations
• Business/Succession Planning

3. Differentiate: Strengthen Planning Solutions and Policy Reviews

Provide comprehensive solutions for your clients' needs. By adding a life insurance fair market value and longevity component to client planning, you can determine the value and what it will take to maintain the policy, helping clients make more informed decisions and avoid leaving money on the table.

• Stand out from the competition
• Create multi-generational planning opportunities
• Engage COI relationships

Learn more about how we support financial professionals.

RELY ON GUIDANCE FROM A FIDUCIARY TO YOUR CLIENT

Leverage our 20+ years as a sell-side advisor. Ashar Group is a nationally licensed life settlement firm that protects the best interests of policy owners by creating a competitive policy auction to deliver the best value. Ashar Group does not sell life insurance, manage assets, or purchase policies. We are an independent resource for fiduciary advisors and their clients specializing in life insurance valuation for planning purposes.

We're here to protect your clients' interests and help you elevate your role as their trusted advisor.

Complete the contact form to:

• Learn how to protect your clients from discounted life settlement offers
• Get personalized insights tailored to your client base
• Access positioning statements top advisors use to drive action

Learn more about how we're different.

Case Study Illustration: Importance of a Policy Auction